#CASTMEMARC
Postet av Adam og Eva Arkaden den 23. Jul 2014
Marc Jacobs new ad campaign for his lower priced label Marc by Marc Jacobs is a
fresh approach to fashion and modelling.
Rather than cast models for the photo shoot, fashion fans where chosen from Instagram, with over 70,000 people entering with the hash tag #CASTMEMARC. The designers then chose 30 finalists, and then whittled it down to the final nine models which are used in the images.
Mr Jacobs described them as 'a cast of colorful and dynamic characters,' in an interview with WWD.
He added: 'It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong. We wanted the ads to shout with youth and energy…to be fresh and reclaim the spirit that the collection had when we first conceived of it — to be another collection, not a second line.'
fresh approach to fashion and modelling.
Rather than cast models for the photo shoot, fashion fans where chosen from Instagram, with over 70,000 people entering with the hash tag #CASTMEMARC. The designers then chose 30 finalists, and then whittled it down to the final nine models which are used in the images.
Mr Jacobs described them as 'a cast of colorful and dynamic characters,' in an interview with WWD.
He added: 'It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong. We wanted the ads to shout with youth and energy…to be fresh and reclaim the spirit that the collection had when we first conceived of it — to be another collection, not a second line.'
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